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Sephora To Open More Stores in 2021

Adding more than 60 freestanding units, most outside malls.

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By: TOM BRANNA

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Beauty sales declined sharply in 2020, but that's not stopping LVMH from opening 260 Sephora stores this year, its largest expansion ever.  The company said Thursday that it is adding more than 60 freestanding stores in 2021, and 85% of them won't be in malls. Openings begin this month in cities like Houston, Dallas and Los Angeles. Locations were based on a number of factors, with a focus on growing a presence in suburban and off-mall locations, ultimately making the Sephora experi...

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